Digital Marketing Course in Mohali is one of the best training institutes for Digital Marketing Training. Once you join a digital marketing training institute in Mohali, you will be hatched by Student Friendly trainers who will make sure your doubts are clarified and also would maintain contact with students even after the course. After the course students would be encouraged to work on live projects, We have huge recruiters in hand where we would ask students to undertake a few real-time projects and submit the assignment.
Digital Marketing Course in Mohali provides various Certificate and certification courses to Professionals, Small Business Owners, Freelancers, and Students on Digital marketing, Big Data Analytics, and Data Science courses in Hyderabad. India. We have Classroom, Online, and E-learning training with flexible timings that could help anyone to join any batch with a blended option of e-learning and classroom with 24/7 access to the tutorials. Digital Marketing Training has an exclusive placement portal where we have a team of people who get connected to the potential recruiters and would update the placements info to the students daily. We wanted to make sure that students today in the digital world should be ready to take digital challenges that are faced by Companies.
Digital Marketing Course curriculums are designed by real-time industry professionals keeping the latest updates in point of view. The trainers of Digital Marketing in Mohali who handle digital marketing are Entrepreneurs and Data Science courses in Mohali handled by trainers from various MNCs like Bank of America, Microsoft, Dell, Deloitte, etc.
What is Digital Marketing?
Digital marketing refers to advertising delivered via digital channels such as search engines, websites, social media, email. With the use of online media channels, digital marketing is the method by which companies initial goods, services, and brands. Customers heavily rely on digital means to research products. While modern-day digital marketing is a vast system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. To achieve the true potential of digital marketing, marketers have to cultivate deep into today’s vast and complicated cross-channel world to discover strategies that make an impact on engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning consumers based on the data you collect over time. By engaging customers in a digital landscape, you create brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.
By digital marketing strategy, marketers can collect valuable perceptions into target visitor behaviors while opening the door to new methods of customer engagement. Additionally, organizations can expect to see an increase in retention. As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be clarified for search engine optimization (SEO) purposes, and email marketing will become even more personalized.
Digital Marketing Course Modules in Mohali
The goal of digital marketing is to find new hopes, engage the audiences, drive traffic, connect with existing customers, and obtain new ones through digital, electronic, and online platforms. In this module for digital marketing, Mohali you will be introduced to Digital Marketing, you will learn the difference between traditional and digital trends and how to produce ideas for articles & infographics. You will also learn to design a website using WordPress and create content, text, and videos using 15 must know Digital Marketing tools. As a Digital Marketer, you have to be professional in conducting high-quality marketing campaigns by utilizing the skills mentioned above. This module will take you through the essential phases of marketing like planning, creation, and promotion.
1. Introduction to Digital Marketing
- Why Digital Marketing?
- Traditional versus Digital
- The mindset behind Digital Marketing?
- Expectations on when to Advertise Online
2. Creation of Website using WordPress
- What is Domain, Hosting & Cpanel?
- Introduction to CMS (Content Management System) and WordPress
- Installing WordPress and Launching a Website
- Customization and Blog Setup
3. Content Creation – Text, Creatives & Videos
- Generating Ideas for Articles & Infographics
- Graphic Designing using Canva
- Curating Content
- Generating Unique Content from the Ideas
4. Search Engine Optimization (SEO)
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- SEO Audits, Tools, Measurements
5. Social Media Marketing (SMM)
- Facebook Marketing and Advertising
- Instagram Marketing
- Tools for SM Scheduling, Listening & Analytics
6. Search Engine Marketing (SEM)
- Basics of Search Engine Marketing and Introduction to Google Ads
- Google Ads Creation
- Google Display Network(GDN) & Landing Pages
- Retargeting & YouTube Ads
7. Google Analytics
- Web Analytics
- Understanding and Using Google Analytics Data
- Collecting actionable data with Google Analytics
- Navigating Google Analytics Reports
- Google Tag Manager
8. Email Marketing
- Introduction to Email Marketing & Email Service Providers (ESPs)
- Creation of Lists & Flows
- Advanced Lists & Segmentation
9. Conversion Rate Optimization
- Landing Page Optimization
- Increasing Trustworthiness
- A/B Testing & Tracking
10. Affiliate Marketing
- Introduction to Affiliate Marketing
- Getting Approvals from Networks
- Getting Traffic to the Offers
11. Reputation Management
- Online Reputation Management
- Handling an Online Crisis
- Negative SEO & Burying in Google
12. E-Commerce Stores
- Introduction to eCommerce Platforms
- Setting up the Payments
- Getting Traffic to the Product Pages
- Crafting Offers
13. Ten (10) International Certifications
- Facebook Blueprint
- Google Ads
- Google Video Advertising
- Google Display Advertising
- Google Shopping Advertising
- Google Mobile Advertising
- Google Search Advertising
- Google Analytics
- Microsoft Bing
- Hubspot Inbound Marketing
14. Fifteen Must Know Digital Marketing Tools Explained
- A Hrefs
- Uber Suggest
- Facebook Ads Manager
- Facebook Business Manager
- Facebook Page Insights
- Twitter Native Platform
- Google Ads Manager
- Google Analytics
- YouTube Creator Studio
- Active Campaign
Who can pursue a digital marketing course?
Following are the categories who can pursue this course:
- Media Planners and Media advertisers
- Business development managers and Key Account Managers
- Entrepreneurs and business owners
- MBA Marketing graduates and Marketing Heads
- Director and CEO of a company
- Web Designer
What are the advantages of digital Marketing?
The benefits of digital marketing involve:
- Digital marketing is the best channel that provides a global reach for your products for a very small beginning investment
- Lower marketing spends
- In digital marketing, the organization gets a higher ROI for the amount invested in marketing
- The results of digital marketing are faster and more tangible when compared with traditional marketing.
- You can also find out how successful your campaign is with the help of web investigative and other online metric tools
- The product that you provided is more personalized on a digital platform
- Create customer loyalty easily
- Social media marketing generates social currency and your product providing can go viral
- Better conversion rates as the consumers are only a few clicks away from a purchase
What is the scope of Digital Marketing?
The digital marketing industry is a highly promising sector. There are various job opportunities, however, there is a lack of talent and skilled experts. Organizations hire people who are ready to reveal outcomes in less time as competition is vast. At Digital Marketing Course in Mohali, we aim to make our students deliver visible results so that they can become an asset in the digital marketing sector. We impart the needed skills and thought processes to gain an extra benefit in the workplace. In recent times, the most sought-after career opportunity is digital marketing. Statistics show that the digital marketing industry is booming worldwide – offering 8lakhs jobs every year.
Naukri.com, India’s largest job portal, announced and advertised for as many as 13000 job opportunities for digital marketing experts through its portal in the first quarter of 2018. However, 91% of top employers consider certification as key hiring criteria, while 48% are willing to provide a higher salary to certified students. So, online marketing training proves highly rewarding for you during the hiring procedure. Companies are giving so much importance to digital marketing that some of the biggest ones are reconstituting their marketing budget to move their focus to digital. Unilever, one of the oldest and most successful companies, is set to completely transform itself as a digitally focused company.
How do we provide job placement after the completion of the Digital Marketing Course?
Our Digital Marketing Training Institutes are Located, where it is easy to access for Railway, Bus and Metro. That is the Reason our Students have a high success rate.
We also Provide 100% Placement Assistance with our Dedicated Placement Department, Our Dedicated placement Department is Responsible for the Placement of our students, who make sure every student is placed. As we tied up with many MNC companies and It firms. These are all the Reasons Why we are The Best Digital Marketing Course Institute in Mohali.
Why join us for Digital Marketing Course in Mohali?
Digital Marketing Course in Mohali has facilitated a big shift in the way companies promote their products and services and also in the way they look at marketing platforms. Digital Marketing targets each platform be it the Web, Mobile, iPads, or Social media in the condition of both their technological footing and delivery mechanisms. Change is inevitable and with the ever-evolving field of digital marketing, it can be an exhausting task to connect with your customers and increase their awareness of your brand along with advancing your revenues.
International business today requires to engage and manage in a real-time digital environment and requires to leverage digital technologies as a tool to create upon their presence and competitive benefits by adopting the current marketing strategies in the digital market. If you are in the field of Digital Marketing or you are a complete beginner, having a strong foundation will enhance your competence in the domain of Digital Marketing. The course on Digital Marketing Course in Mohali exposes you to the various digital marketing strategies and planning that will help you ace the various skills and tools needed in the digital landscape. Digital marketing is an innovative, exciting, and ever-evolving field with new technologies, new strategies, new projects, new people, and new platforms to explore.
- Digital marketing course in Mohali with 100% Job Assistance
- Regular job updates by Email & Whatsapp group.
- 13+ years experience faculty & Other Industry Experts
- Digital marketing course with Internships
- Live Project work with Digital Marketing Course
- Weekly project assignments.
- Backup sessions for missed classes / Revision Sessions.
- Complete Google/Bing/HubSpot certification guidance & mock exams
- Complete study material daily
- Free Digital Marketing ebooks and guides
- Digital Marketing interview questions & Mock interviews
- Resume preparation help
- Practical & job oriented sessions
- Digital marketing upgrades as per changes in all networks
- Dedicated Lab and Lab Assistance
- Support after completion of course
- Help in Online money earning strategies
- Support via Whatsapp Group