SEO Training in Chandigarh is one of the oldest and top SEO training institutes in Chandigarh, offering SEO training Chandigarh. We offer comprehensive SEO Training with Live Practicals on Projects. We update our curriculum with the recent updates in the search engines. Each topic of SEO will be discussed in detail with one practical example of the implementation to make sure every student will be able to understand the topic easily. This SEO course will not only help students to understand their client requirements but it will also help any of their own websites to stand out from that of their competitors. Our objective is to not only make you versed in the SEO strategies and concepts but we trained them to have good SEO expertise and to become an SEO specialist where they can influence and growth of its strategic decision-making to improve their website for all this we give best SEO Training in Chandigarh.
What is SEO?
Search engine optimization is the process of implementing best practices as per search engine guidelines to Rank Higher in search results. In other words, SEO is generating traffic to our site using organic search results. We are offering practical SEO training in Chandigarh with expert trainers. Attend an SEO Demo today.
SEO is one of the most powerful tools for generating online traffic which helps a company in generating new customers. The SEO process involves various techniques like website planning, business analysis, keyword research, on-page optimization, link building, and reports management. In our SEO Training, we make you master all the concepts and make you capable of doing live SEO projects. Our live training SEO course will be an advanced level of learning different modules students will get in-depth knowledge of SEO concepts such as keyword research and management of on-page and off-page optimization, link building, URL management, work planning and online marketing of the website, and complete knowledge of Google analytics. Our SEO training should allow you to manage the programming, content, and visibility of your website as a good and it gets the best result.
How does SEO work?
The SEO process involves various techniques such as website planning, website analysis, keyword research, competitor analysis, on-page optimization, off-page optimization. This is how SEO works. For example, while you are optimizing a website analyze the website and make few changes according to the process which makes your website optimized and look attractive which will help the search engine to recognize your website and display it on the first page of SERP. Another way how SEO works is by building backlinks. This is the process where you make several submissions to create the backlinks to your website which increases your website rank on SERP and will help your website to display on the 1st page of SERP. By doing this will increase your traffic organically and you will be able to retain that position for a very long time which will automatically increase your online reputation and branding.
SEO Training Course Syllabus
Digital Marketing and SEO Basics
- What is Digital Marketing?
- Digital marketing channels
- Difference between SEO, SEM, and SMM
- Benefits of SEO
- How does the search engine work?
- Google Search Architecture
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- Panda, Penguin, Hummingbird update
- Latest search updates and predictions
WordPress CMS with HTML/CSS Basics
- HTML Basics
- CSS Basics
- Why WordPress?
- WordPress Installation on Server
- Understanding the Dashboard
- Changing the Default Settings
- Installing and customizing themes
- Content management in WP
- Creating categories, pages, and posts
- Adding a menu to the site
- Adding widgets to the site
- Installing useful plugins for site features
- SEO specific plugins
Google Search Console
- What is the Search Console?
- Website verification
- Setting Geo-target location
- Search Analytics
- Advanced Search Query analysis
- External Links Reports
- Internal Links Report
- Crawls stats and Errors
- Robots.txt and Links Removal
- HTML Suggestions
- URL Parameters
Keywords Research and Analysis
- What is Keyword Research?
- Benefits of Keyword Research
- Business analysis process
- Types of Keywords
- Keyword Research Methodology
- Google Keyword Planner Tool
- Advanced Keyword Planning guide
- Paid Keyword Tools
- Keyword generation ideas
- Competition Analysis
- Competitor Metrics
- Finalizing the Keywords List
- Practical case study
- Google website guidelines
- Fundamental On-page Factors
- Domain Name Optimization
- URL Optimisation
- Title Tag Optimization
- Meta Tags Optimization
- Headings & Footer Optimization
- SEO Content Writing
- Anchor Links Optimization
- Image Tag Optimization
- Sitemaps Optimization
- Robot.txt and its importance
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets (Schema)
- One Box Answer Optimization
Off-Page Optimization (Link Building)
- Introduction to Offsite Optimization
- Google Link building guidelines
- Important factors of Link Building
- Types of Linking Methods
- Links Analysis Tools
- Directories Submissions
- Local Business Listing
- Classified Posting
- Generating Links from QA sites
- Guest Blogging and commenting
- Press Releases
- Social Media Links
- Document Sharing Links
- More Advanced Techniques
Penguin Recovery Process
- Types of Google Updates
- Symptoms of Google updates
- The process of analyzing update
- Panda Recovery
- Penguin Recovery
- Link pruning process
- DisAvow Tool
Reports and Management
- Website Position Analysis
- Website Monthly Reports
- Google Analytics Reports
- Search Console Keyword Reports
- Link Building Reports
- Competitor Reports
- Paid Tools for monitoring SEO campaigns
Live SEO Project
- Client requirement analysis
- Keyword Research
- On-page implementation
- Link building process
Website Monetization (Part 1)
- How Adsense Works?
- Adsense Guidelines
- Website ideas for online earning
- Understanding Adsense dashboard
- Different types of payment model (CPC and CPM)
- Types of Ad Formats
- How to choose the correct ad formats?
- How to select a profitable niche?
Website monetization (Part 2)
- Tracking multiple websites with channels
- Blocking competitor ads on our site
- Reporting and Analysis
- Integration of Adsense with Youtube Channel
- Linking Adsense with Analytics
- Other Ad Networks
- Affiliate marketing networks
THE IMPORTANCE OF SEO
- Search Engine Optimization (SEO) is the key tool for the website owners to get more traffic to the website. Optimization of a website is significant to get traffic and maintain the level over the search engine. The main aim of search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.
- SEO plays a significant role in online business websites as well as other interactive sites. With regular updates of content on a website, SEO helps to get more traffic.
- Based on the specific keywords SEO can generate good traffic and ultimately affect the revenue for e-commerce sites. You can see many e-commerce sites that are getting success with SEO to get more traffic. The exchanging of links and made directory can increase the traffic towards the site.
- It is significant to maintain the position on search engines like Google, Yahoo, and others. The SEO ranking can be monitored by Alexa and other ranking sites to monitor the position over the search engine. You can monitor your website by getting the rank to know the status of your website.
- A Search Engine Optimizer needs to look for new keywords and work on specific keywords to get new traffic. Many SEO tools are useful to get articles or text submission automatically. A Search Engine Optimizer must be aware of the latest tools to get submitting text over free article directories.
- Practicing website optimization with ethics is more important. Many Search Engine Optimizers are using shortcuts to get the better result but ultimately they are trapping under crawler.
- The ultimate goal for the website owner and SEO is to get the traffic and appear in the first five pages of the search engine and maintain the positing online and also to get the repetitive users on their website.
- Every business and service website needs SEO to keep their position in Google or other search engines. It is SEO’s responsibility to keep websites as front runners in search engines.
Advantages of SEO
- Free of cost – The biggest advantage with SEO is absolutely free of cost. We need not pay any money to the search engines to rank our website. If we can rank our website, we will get traffic and brand visibility for free of cost.
- Can give recurring traffic – Search Volume is the estimated number of searches that happen every month. So people are searching for your keyword every month. so if you are attending our SEO Training in Chandigarh and master SEO, you can easily rank your website at the top and thus you get recurring traffic.
- Longer-term advantage – SEO is a time taking and long process. It doesn’t give you instant traffic. But SEO is used for longer-term advantage because if you manage to rank on the top after learning SEO from our SEO Training in Chandigarh. Your rankings also don’t decline immediately.
- Automate traffic to an extent – If you are successful in generating traffic through SEO, you need not spend heavily on Ads. SEO gives you free recurring traffic automating your website traffic to an extent.
Why Should You Learn SEO?
- 100% career-oriented training
- Assured placement with millions of opportunities
- You will get to know how search engines work and how to optimize websites
- You can go for Freelancing and find your income online
- You can start your own websites and earn with Adsense and other networks.
Why Join us for SEO Training in Chandigarh?
- Our SEO Trainer has 12+ Years of Experience
- WordPress CMS for site development
- Learning how to make money online with a website
- Backup Videos if you miss any session
- Live Project Exposure, with the live website of our client.
- 100% practical oriented training.
- 100% Placements Assistance
- We Deliver the training as per 100% Real-time Standards.
- We also deliver Online SEO Training for students across the globe.