PPC training in Chandigarh

PPC training in Chandigarh

PPC Training Institute

PPC training in Chandigarh

PPC training in Chandigarh provides on-demand, practical and career-focused Paid Advertising(PPC) Training in Chandigarh. These course classes will educate you on the PPC(Paid Advertising) Course from the basic level. You will get knowledge of everything from fundamentals to online paid advertising. Our team of trainers are technology experts in digital marketing having 10+ years of experience in Top MNC Companies with live project exposure. Our Online, Classroom PPC Course curriculum is enough for people who want to be an expert in paid advertising and marketing and get a certification which take them to next level.

The importance of PPC can be gauged by the fact that it is currently a major criterion based on which organizations hire their employees. A specialization in PPC can assist individuals to improve their chances of acquiring a well-paying job.

This is why, we, at PPC training in Chandigarh with Placements offers our students an exclusive opportunity to equip themselves with all the intricacies of PPC. Our well-crafted PPC training in Chandigarh is specifically designed to help them gather both, comprehensive knowledge and first-hand experience.

PPC Introduction:

PPC is a model of internet marketing in which publicists pay some fee each time one of their ads is tapped, it’s a way of purchasing visits to your site, rather than trying to “earn” those visits naturally from SEO. Every time our ad is clicked, sending a visitant to our website, we have to give the search engine a small number of fees.

Search engine advertising is one of the general forms of PPC. It permits advertisers to bid for ad placement in search engines and Search engine partners when someone searches with a keyword that is relevant to their business. For example, if we bid on the keyword “PPC training in Chandigarh” our ad might show up in the very top place on the Google Search engine results page (SERP).

Pay per click (PPC) or Cost per click (CPC) is an advertising manner that is used by web marketers to redirect business to the website. The owner of the website gives for every single click to the advertisers. No PPC campaign can bring the desired results unless the right methods are practiced to achieve the campaign adequately. Thus, all you need is to learn the best tactics and best ways to deploy them in the most effective way which can turn clicks into conversions.

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Course Syllabus

Module1 – Basics

Basics of SEO and Search engine
Introduction to Search Engine Marketing
Benefits of Paid Ads
Types of Campaigns
Account set-up and Campaign management
Keyword Research
PPC Metrics & Formulae’s

Module 2 – Search Network

Match Types
Bidding Strategy
Campaign Structure
CPC, CPM, and CPA bidding models
Ad Extensions & Ad Formats
Bid Management, reporting and analysis
Performance measurement and optimization

Module3 – Display Network

Running campaigns on the Display network
Re-targeting & Re-marketing
Basics of Google AdSense
Ad Formats and types
Audience & Interest-based Targeting
Advanced Optimization techniques

Module 4 – Video Advertising

Creation of YouTube Channel
Optimization of Video for Search Engines
Various ad formats and ad creation
Video Editing and optimizing
Performance measurement and optimization

Module 5 – Miscellaneous

Integration of Webmaster tools & Analytics with AdWords
A/B Testing & Multivibrate testing
Landing Page Optimization methods
Conversion Rate Optimization
Using Adwords Editor, Spyfu & Semrush
Creation & implementation of Conversion Tracking

Module 6 – Live Projects

Working on Live Projects
Campaign creations and account setup
Case studies examples
Google Certification Exam

What Does Our PPC Course Offer?

PPC is actually a part of digital marketing in which advertisers have to pay a definite amount of fee every time someone clicks on their advertisement. In other words, it is a way to buy web traffic alternatively of earning it naturally. These ads are normally displayed on search engines linking search engine marketing and PPC completely.

Our PPC classes train the students in:

  • Different features of PPC training course ranging from search engine marketing and mobile app marketing to YouTube and affiliate marketing.
  • Creating a successful PPC campaign involves choosing the right keywords and creating them efficiently.
  • Creating PPC landing pages that are optimized to meet the customer’s requirements and help conversions.
  • Learning how site analytics implement relevant and valuable insights to help prioritize PPC works.
  • Providing a cost-effective PPC plan that is budget compliant and SEO-friendly.
  • Gaining practical experience of PPC training in Chandigarh and lead production which are the foundations of the PPC training course.
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The primary purpose of our PPC training course is to grant proficiency, capability, and skill to our students.

Who Should Attend the PPC Course

  • Fresh graduates with a bachelor’s degree like Arts, Commerce, BCA, BBA, Engineering, MBA.
  • Freshers or college students.
  • Sales/Marketing professionals searching to switch careers into SEO.
  • An entrepreneur who wants to use Pay-Per-Click(PPC) to grow their business online.
  • SEO Analysts and content writers.
  • Marketing Managers.
  • Small Business Owners and Entrepreneurs.

Why is PPC Training so valuable in Paid Marketing?

Pay per click advertising is very quick which give results instantly. You can target thousands of people at the same time looking and searching for the services you provide.

  • Pay per click is one of the best ways of Direct Online Marketing.
  • Paid results are more active as compared to SEO operations.
  • There are many Pay Per Click details, however, the leader in the Google Advertising program.
  • Highly Paid Jobs beginning 25k to 90k per month.
  • Most helpful For Business Startups Planning to Obtain Online Leads.

PPC is essential for businesses that are on the web. Many of the small companies neglect it. Advantages of PPC.

Benefits of Paid Marketing

PPC for Business Goals

This is the main reason we can use for PPC marketing. PPC can help you with accomplishing business and advertising goals. These objectives extend from significant level brand introduction to a hot lead accommodation or web-based business deal.


PPC marketing is easy to measure and track. You can able to see performance details like conversions, clicks, and impressions based on your goal setup.


It will give immediate results. The organic search result can take time. While comparing with other channels like social or email, PPC is not limited to those who know your brand name rather than it will aware or market those people who are willing to search or want to take your services.


Through PPC you only pay when a user reached your business website. In PPC marketing, you have options to reach your potential audience. You can set your budget for how long you want to run ads and bids for how much you want to pay but you have to pay at least close to a market rate.


You can choose your target audience via Demographics like age gender location or device.

What Skills Does PPC Training Teach?

After completing this PPC training in Chandigarh you will be able to:

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– Familiarise yourself with ranking algorithms and paid search.
– Recognize how search engines affect paid campaigns.
– Analyze historical PPC trends & use these patterns for better results.
– Compare and measure the impact of keywords.
– Choose specific features that are best suited for advertising.
– Carry out research, and calculate ROI to track the outcome.

Not only is our PPC course useful for entry-level freshers but it also caters to the needs of professionals who want to specialize in PPC campaigns, entrepreneurs who want to use PPC for enhancing their business prospects and freelancers who want to diversify their marketing portfolio.

At PPC training in Chandigarh, we aim to empower you in such a way that you can use all the cyber platforms efficiently. Our PPC training in Chandigarh is intensive, effective, simple and fun. In fact, the entire PPC training course is fashioned around matching market standards, fulfilling recurrent demand and meeting your precise needs.

So, if you are looking for an institute which provides the best PPC training in Chandigarh, look no further than CloutLearn. We harbour just the right mix of reliability, capacity, and excellence for you.

Why choose us for PPC Training in Chandigarh?

The main components of an effective Google Ad are the quality of the Ad itself. The landing page, the bidding strategy and the keywords of choice make up for an effective Ad. PPC Training in Chandigarh helps you master the art of running Google Ads. Other reasons why you should pick the PPC Training Institute in Chandigarh over other PPC training institutes are:

  • Learn Google Ads most practically by applying your learnings on your own website.
  • Gain expertise over Google Ads that help you build a career over it
  • Understand the way Google Ads work and enhance your business performance
  • Understand the Ins and Outs of the Google Ads tool and build a unique strategy for yourself
  • Build proficiency in running search Ads, Display Ads, Video Ads and Shopping Ads with practical knowledge
  • Get trained by digital marketing experts who have years of expertise in running Ads for diverse businesses
  • Guidance from our trainers on your Google Adwords Certification Completion

PPC Training in Chandigarh offers the best PPC Training in Chandigarh and covers an extensive list of topics that make you a competent digital marketer. Learn Google Ads and other streams of Digital marketing to make yourself competent in this digitally influenced business world.

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