We offer a wide range of programs for Live Project 6 Months/weeks Digital Marketing Industrial Training in Chandigarh and Mohali under the guidance of the best industrial experts. We are continuously awarded for the past 10 years as the Best 6 months/weeks Digital Marketing industrial training Institute in Chandigarh and Mohali.
Six Months/weeks Digital Marketing Industrial Training in Chandigarh and Mohali includes basic to advance level modules designed for both students and working professionals.
Globalization has brought up new opportunities in the market creating a pool of jobs for graduate students. In order to hold up with the everyday growing demand, the universities hold the responsibility to produce students with excellent skills and experience.
6 Months/weeks Based Digital Marketing Industrial Training Course in Chandigarh and Mohali is very essential to make a student who is pursuing MCA, B.Tech, BCA, BBA, MBA course and they should be aware of the real working environment in industries and to prepare them to handle any kind of barriers that occur. It is a roadway that allows students to apply their theoretical knowledge practically and opens door to new opportunities. At Industrial Training in Digital Marketing in Chandigarh and Mohali, we assure that the performance of each student is up to the standards of the IT industry.
At Industrial Training in Digital Marketing in Chandigarh and Mohali once the student opts for 6 months/weeks Digital Marketing Training they get to experience the real working environment of the IT industry. Our team of expert senior trainers works together to ensure the development of a set of skills for each individual. Our experts with hands-on experience in technology and working experience make sure to deliver the best to the students while working on a LIVE project.
Syllabus of Digital Marketing Course in Chandigarh and Mohali
MODULE 1: BASICS of DIGITAL MARKETING
- Introduction To Online Digital Marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Increasing Visibility
- Visitors’ Engagement
- Bringing Targeted Traffic
- Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
- Market Research
- Keyword Research And Analysis
- Types Of Keywords
- Tools Used For Keyword Research
- Localized Keyword Research
- Competitor Website Keyword Analysis
- Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
- Introduction To Search Engine Optimization
- How Did Search Engine work?
- SEO Fundamentals & Concepts
- Understanding the SERP
- Google Processing
MODULE 4: ON-PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Landing Page Optimization
- No-Follow And Do-Follow
- Creating XML Sitemap
MODULE 5: OFF-PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Image Submission
- Video Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
- Profile link creations
- Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
- Google Panda,
- Humming Bird Algorithm
- Google Penalties
- SEO Tools For Website Analysis And Optimization
- Competitor Website Analysis And Backlinks Building
- Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
- Creating Local Listing In Search Engine
- Google Places Setup (Including Images, Videos, Map Etc)
- Search Engine Visibility Reports
- Verification Of Listing
- Google Reviews
MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)
- Google Ads
- Introduction To Online Advertising And Adwords
- Ad words Account And Campaign Basics
- Ad words Targeting And Placement
- Ad words Bidding And Budgeting
- Ad words Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display Network
- Shopping Ads
- Video Ads
- Performance Monitoring
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
- Social Media Optimization
- Introduction To Social Media Networks
- Types Of Social Media Websites
- Social Media Optimization Concepts
- Facebook, LinkedIn,
- YouTube, Pinterest,
- Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks,
- Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Tools & Techniques
MODULE 11: GOOGLE WEB ANALYTICS
- Getting Started With Google Analytics
- Navigating Google Analytics
- Real-Time Monitoring
- Traffic Sources
- Live Data
MODULE 12: WEBMASTER TOOLS
- Adding site and verification
- Setting Geo-target location
- Search queries analysis
- Filtering search queries
- External Links report
- Crawls stats and Errors
- Robots.txt and Links Removal
- HTML Suggestion
MODULE 13: CREATING A NEW SIMPLE WEBSITE
- Creating A Simple Website For Your Business
MODULE 14: INTERVIEW PREPARATION
- Resume Preparation
- Interview Question Preparation
Why Digital Marketing is so important and gives you so many benefits?
Encourage engagement through digital media
You can simply acquire new clients through ex. Social Media channels. When doing so, ensure you segment them into different customer groups according to their interests. Later, you will be able to interact with them and encourage them to various actions.
The more likes the better!
As part of Digital Marketing – Social Media is underestimated. It’s a big mistake because your “Facebook” likes or “Twitter” shares can help your company grow as they build credibility and trust. They also bring traffic to the website and are costless. What you have to do is to insert a Social Media plugin onto your site and keep updating your customers about the company news, discounts, etc. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised by the outcome.
Get ahead of your competitors
Every year more and more businesses give up traditional advertising methods and focus on SEO, Google Adwords, or Social Media spending huge money on these resources. This is the reason why the market gets increasingly competitive and big players get ahead of little companies. As a small business on the market, you cannot compete with them but there is something you can do. You can use the Google Alerts tool to monitor your competitors. This tool will allow you to track your competitor’s products and marketing strategies so that you can learn something from them and improve your own business strategy.
Go beyond the boundaries
It’s important to understand that digital marketing doesn’t only apply to your website! However, most marketers create a website or an eCommerce and invest in SEO and/or AdWords. But to make your business stand out from the crowd, you need a real strategy that puts potential customers first and use all the available tools to acquire them.
Business reputation first!
The good reputation of any business is essential. Without the trust and confidence of the customer, a company will not survive. Particularly in the past years, the importance of reputation has become frequently noticeable. If a business has a good reputation, customers may choose that particular company from many on the market. The positive reputation enables marketers to change their products/services in a highly competitive market and successfully compete with big players. How to build a good reputation? Make sure that you communicate with your customers and everyone who interacts with your company through website, e-mail, Social Media. Answer any doubts, offer help, and make sure you build a long-lasting relationship with your customers.
The Future of Digital Marketing
Now as we have established how important the scope of digital marketing in the future is, we are all set to see what is in store for the people who will be practicing the strategies and amazing tips of digital marketing in the future.
You all currently know that digital marketing is all that we have these days. The traditional methods of marketing are not very much in use and more people are invested in the world online. So, digital marketing can definitely be considered as one of the best trends for the future.
With the advancement of technology, there are new and latest developments that have taken place in the world for sure. Artificial Intelligence is one of the trends that has taken a booming leap in the world of marketing.
With the help of AI, the businesses and brands these days are able to know exactly what they want to have. This has given a boost to the scope of digital marketing in the world as well. In the near future, we might even get to see this field take some giant strides in the world with the help of Artificial Intelligence for sure.
There is another new advancement that has taken place and that is the introduction of Voice search for the people. Customers are now able to make sure that they don’t have to type the things that they want to know about or purchase. That has also led to many paces in the field of digital marketing for sure.
The more these companies know about the needs and requirements of the people, the more they will be able to cater to the needs that they have. Digital marketing efforts can be strengthened in the best way as well.
Scope of Digital Marketing in the Future
With more and more job opportunities and engagements related to digital marketing, it is hoped that the future of digital marketing is set to be thriving throughout the world. Not just in India, but it’s spread all across overseas. With increasing technology and exposure, people are coming up with different and innovative ideas as to how to make the most out of it.
Apart from the massive job opportunities, there is the flexibility to work. The set of skills and tools required for its expertise are basic. The key feature is that it is not limited to several job areas, new, creative, and varied fields are evolving, be it becoming an influencer, a YouTuber, an executive, an SEO analyst, whatsoever.
The scope of digital marketing in the future is showing numbers and huge success rates because not only it increases the employment rate, but the profiles are high paid, thus, even benefitting the economy of the country.
Are There Some Career Opportunities In India For Digital Marketers?
Now we understand that a career is one of the most important things that people seem to worry about these days. If you are concerned about the career that you are going to have after doing some amazing courses on digital marketing, we can assure you that you don’t have to worry about a thing in that matter.
The scope of a digital marketing course is such that people are able to have so many amazing job opportunities in their entire life of career in the best way. There are options to people a digital marketing specialist for the company. You can also choose to become an expert on SEO. There are some other marketing jobs that you can also apply for and that too online.
With the help of digital marketing, you will be welcomed into a new world. A world that is filled to the edge with possibilities and options that you can try out for yourself. Not to mention that you are going to have a pretty high income as well.
Professionals who deal with digital marketing services have a pretty substantial income. So, the future is set for those who want to practice the amazing tips of digital marketing in the best way. We are here to tell you that if you choose to do that then you are going to be one of the luckiest people for sure.